Keith Errington

marketing strategy
07860 267155

The High Priest of Twitter

OVER the past year or so, Twitter has risen like a new religion – to grip the masses and the media. Embraced by geeks, celebs, and seemingly, everyone else.

It requires daily worship from the faithful and only devoted followers seem to reap the full spiritual rewards this new movement promises.

It’s a great leveler, requiring no temples, no uniforms, no 14 step plan, no live sacrifices, just a few words amounting to no more than the 140 sacred characters. (141 thou shalt not write).

Like any other religion it has its priests and its prophets,  it acolytes and its heretics, but unlike some religions, there is no clear leader, no guiding hand, no messenger of God.

What it does have, is Stephen Fry, who, especially as far as the Brits are concerned, seems to have become the High Priest of Twitter. Sure there are other Brits with a larger following, but they rarely impart any level of mystic revelation or spiritual advice.

How many priests have had the fact that they were stuck in a lift for a few hours reported by national newspapers? Or whose word instantly crashes websites? Just a tweet from Fry’s fingers can make or break a product or service.

So how did he reach this appointment and develop this level of power? Well, in common with so many other endeavors, it’s been through sheer hard work – although like so many things that this man does, he never makes it look like hard work.

He tweets regularly, and with a passion. And although many of his tweets are simply about his life, that life is not the one that the rest of us lead – it’s the life of a celeb, an intellectual genius and a traveler. And he imparts those tweets with a character – his own. This character of his being sufficiently elevated above you or I, to be interesting – it’s a bit like reading the diary of a friendly alien.

Across the sea, the American branch of the Twitter Church has it’s fundamentalists, its lay preachers, and its own high priests – the likes of Oprah, Martha Stewart, and Wil Wheaton, – all of whom update regularly and offer us their philosophical insights on life. (But then they also have The Onion, Weird Al and Brent Spiner – I’ll just mention these to balance things out).

The thing about Twitter is that its a terribly democratic religion – anyone can join and start preaching – just be sure to be entertaining, hold mass regularly and don’t overdo the fire and brimstone (or tweet too often).

And one day my son, you may rise up the blessed twitterholic rankings, be the head of an huge and influential flock of followers and achieve high priesthood.

(There – wrote the whole post without mentioning Ashton Kutcher once – oh, rats!)

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