Keith Errington

marketing strategy
07860 267155

How to Write a Successful Blog

The essential guide to blogging

Blogging has taken the digital world by storm, a new era of citizen journalism has been heralded in many quarters - but just what is this revolution about?

Using best practice examples, I will guide you through the process of creating a successful, hard-working blog.

On this course you will learn:
  • What a blog is and the main systems for creating a blog
  • Anatomy of a post and blogging basics
  • Why posts alone are not enough
  • Comments and how to manage them
  • Using a blog to drive traffic to your website and to help your SEO strategy
  • Using categories and tags intelligently
  • Adding the extras that really add value
  • Using RSS and Twitter with a blog

During the course delegates will create a live blog with real tools - to emphasis the learning points and really get to grips with the issues. They will be able to try out approaches and techniques in a 'safe' environment.